SOCIAL STRATEGY
The goal for social is to fuel the Playtex Sport consumer's determined spirit and Playtex's own social channels are the best place to start. I created numerous content streams that ladder back up to the brand strategy.
PERIOD FACTS SERIES
This series was designed to get real about periods and be honest about working out during them.
REAL PLAYERS SERIES
Playtex Sport is a real tampon for real athlete and we wanted to use our channels to tell their stories.
FIELD OF DREAMS SERIES
We wanted to inspire the Playtex Sport follower with an all new outlook on her field of play.
Credits
Agency: MullenLowe
Client: Playtex (Edgewell Personal Care)
Creative: Sharon Park (ACD), Katie McKenna (AD/CW)