Hey! I'm Katie McKenna — a former journalist turned award-winning brand strategist
Blame it on my journalism background for my relentless need to understand the "why" behind everything. Now, I channel that energy into helping brands connect with audiences more deeply. 
I help brands tackle challenges through marketing and brand strategies that turn customer insights into simple, effective strategies that drive brand affinity and growth. 
I've worked with brands across industries like banking (financial services, B2B, fintechs), CPG, telecommunications, travel, sports, and more.
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EXPERIENCE
Strategy Director // Dentsu Creative (2023-Present)
Sr. Brand Strategist // Deutsch NY & Ketchum (2020-2023)
Sr. Social Media Strategist // MullenLowe (2019-2020)
Content Strategist // Edelman (2018-2019)
Reporter & Editor // Fox Corporation (2015-2018)
AWARDS
Cannes Lions | 2023
Silver, Print & Publishing: PNC Bank, The 257 Year Calendar
Innovation SABRE Awards | 2022
Shortlist, Identity Branding: The Teletubbies, #TubbyCoin
Shortlist, AI/Immersive Technology: The Teletubbies, #TubbyCoin​​​​​​​​​​​​​​
CLIENTS OF NOTE
Santander Bank       PNC Bank       Betway Sportsbook       United Airlines       The Teletubbies       Walmart       Playtex       Schick      
Banana Boat          Hawaiian Tropic       Skintimate       Kimberly-Clark       E*TRADE       Chevron       UScellular       Northrop Grumman​​​​​​​