Hey! I'm Katie, a former journalist turned award-winning brand strategist
Blame it on my newsroom days — I’ve always needed to know the “why.” Now I channel that same curiosity into helping brands figure out who they really are, what they stand for, and how to show up in ways people actually care about.
I’m a brand strategist with a knack for connecting the dots between cultural shifts, human truths, and big ideas that fuel work people notice and remember. Working in agencies, I make sure strategy doesn’t just sit in a deck — it inspires bold creative campaigns and delivers results.
I’ve spent my career helping B2C and B2B clients across CPG, fintech, sports, travel, energy, and more tackle complex challenges, carve out spaces they can genuinely own, and build brands people believe in.
katiemckenna93@gmail.com | Linkedin
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EXPERIENCE
EXPERIENCE
Strategy Director // Dentsu Creative (2023–Present)
Sr. Brand Strategist // Deutsch NY & Ketchum (2020–2023)
Sr. Social Media Strategist // MullenLowe (2019–2020)
Content Strategist // Edelman (2018–2019)
Editor & Researcher // Fox Corporation (2015-2018)
awards
Cannes Lions | 2023
Silver, Print & Publishing: PNC Bank, The 257-Year Calendar
Innovation SABRE Awards | 2022
Shortlist, Identity Branding: The Teletubbies, #TubbyCoin
Shortlist, AI/Immersive Technology/NFTs: The Teletubbies, #TubbyCoin
CLIENTS OF NOTE
Santander Bank PNC Bank Betway Sportsbook United Airlines The Teletubbies Walmart Playtex Sport Schick
Banana Boat Hawaiian Tropic Skintimate Kimberly-Clark E*TRADE Chevron UScellular Northrop Grumman